Thursday: Wishful Thinking

I've said it before, and I'll say it again: ROCKFORD NEEDS AND WOULD SUPPORT A TRADER JOE'S!!!!!

I cannot tell you how many times I have wished that Rockford had more in the way of specialty grocery stores. I believe that if a Trader Joe's were to invest (it is not a franchise) and open up a store in or around the River District in Rockford that a few things would happen: 1) It would be massively successful, 2) it would do wonders for the area's redevelopment and 3) it would create jobs for the area... oh and 4) I would be a very happy lady.

And for those of you who have not had the pleasure of shopping at a TJ's, let me fill you in. On their website they answer the question, "How is shopping at Trader Joe's different from what you may be used to in a supermarket?" this way:

"At Trader Joe's, you won't find a lot of branded items. Instead, you'll find unconventional and interesting products in the Trader Joe's label as well as everyday basics. We buy products we think are winners and that'll find a following among our customers. Sometimes it's a product we intend to stock as long as it sells well; and sometimes we buy a product which is in limited supply, sell through it, and you won't find it again. It's all part of the shopping adventure at Trader Joe's."

What do you think?